Award Date
12-2009
Degree Type
Professional Paper
Degree Name
Master of Science in Hotel Administration
Department
Hotel Administration
First Committee Member
Jeff Voyles, Chair
Number of Pages
34
Abstract
This paper analyzes the challenges faced by Las Vegas, Nevada casinos when catering to their affluent guests. As part of the literature review, the paper will examine the various retention efforts taken by luxury products and service providers, along with luxury hotels and hotel casinos in Las Vegas. Personal communications with casino hotel executives provides a real-world comparison of the effectiveness and limitations of various techniques discussed in the literature review.
Keywords
Casinos – Employees; Customer loyalty; Customer services; Gamblers; Luxuries; Marketing; Nevada – Las Vegas
Disciplines
Gaming and Casino Operations Management | Hospitality Administration and Management
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Low, Adrian Y., "Loyalty to relationships: Examination of affluent casino guest retention in Las Vegas" (2009). UNLV Theses, Dissertations, Professional Papers, and Capstones. 615.
http://dx.doi.org/10.34917/1752258
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/