A Study of Brand Awareness and Familiarity in Car Design
Document Type
Conference Proceeding
Publication Date
5-1-2019
Publication Title
2019 KSDS Spring International Design Conference Proceeding
Publisher
Springer
Volume
2019
First page number:
224
Last page number:
229
Keywords
Brand Awareness and Familiarity; Brand Loyalty; Secondary Brand Identity(SBI); Visual perception
Disciplines
Art and Design | Arts and Humanities | Industrial and Product Design
Language
Korean
Repository Citation
Seo, S.
(2019).
A Study of Brand Awareness and Familiarity in Car Design.
2019 KSDS Spring International Design Conference Proceeding, 2019
224-229.
Springer.