Session Title

Session 1-3-C: Lightning Talks

Presenters

Otila OsborneFollow

Presentation Type

Lightning Talk

Location

Park MGM, Las Vegas, NV

Start Date

23-5-2023 1:45 PM

End Date

23-5-2023 3:15 PM

Disciplines

Marketing

Abstract

‘Caring Hurts’

The Effects of Social Capital on Gambling Risk Perception

AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female internet gamblers (50 years+)

BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Yet little is known about this vulnerable demographic or the factors that underpin the behaviour. This study provides an alternative to the psychological approaches that dominate gambling research. A social capital paradigm explores how older female internet gamblers perceive risk from a socio-cultural perspective.

Research Question: ‘How does social capital and its informal social controls influence the way older female internet gamblers perceive risk?’

Methodology: Social Constructivist approach and Hermeneutic Phenomenology

Methods: Hermeneutic Phenomenology and Expert Mental Models. Thirty-eight semi-structured interviews secured via disproportionate stratified sampling. Three focus groups with gamblers, gambling experts, legislators, and agencies.

Theoretical Frameworks: Social Capital, Risk Perception, Evolutionary Foraging Theory

Implications:

Left unaddressed escalating gambling harms amongst this aging demographic will take a significant toll on global economies already grappling with the challenges of population aging.

Keywords

gambling, social capital, women, risk perception

Author Bios

OTILA OSBORNE

QUALIFICATIONS: BCom (Hons) MBA (Victoria University, NZ)

BIOGRAPHY: Pacific Island/NZ European decent. Marketing PhD Second Year Otago University (NZ) Scholarship Candidate. Inspired by her mother’s problem gambling experiences, Otila is exploring the effects of social capital (social networks, familial and close relationships) and its informal social controls (expectations and obligations) on gambling risk perception amongst aging female gamblers.

PREVIOUS PRESENTATIONS:

2022 International Gambling Conference, Auckland NZ.

2021-2022 Pacific Voices Postgraduate Research Symposium, NZ.

Funding Sources

None

Competing Interests

None

Comments

I submitted yesterday however realized an error in the submission plus I did not receive a confirmation receipt of delivery. Please accept this Abstract as the final submission.

Also, I am in my 2nd year of Ph.D. studies. I will be able to include research findings in the presentation if selected.

Kind Regards Otila Osborne

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May 23rd, 1:45 PM May 23rd, 3:15 PM

Caring Hurts

Park MGM, Las Vegas, NV

‘Caring Hurts’

The Effects of Social Capital on Gambling Risk Perception

AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female internet gamblers (50 years+)

BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Yet little is known about this vulnerable demographic or the factors that underpin the behaviour. This study provides an alternative to the psychological approaches that dominate gambling research. A social capital paradigm explores how older female internet gamblers perceive risk from a socio-cultural perspective.

Research Question: ‘How does social capital and its informal social controls influence the way older female internet gamblers perceive risk?’

Methodology: Social Constructivist approach and Hermeneutic Phenomenology

Methods: Hermeneutic Phenomenology and Expert Mental Models. Thirty-eight semi-structured interviews secured via disproportionate stratified sampling. Three focus groups with gamblers, gambling experts, legislators, and agencies.

Theoretical Frameworks: Social Capital, Risk Perception, Evolutionary Foraging Theory

Implications:

Left unaddressed escalating gambling harms amongst this aging demographic will take a significant toll on global economies already grappling with the challenges of population aging.