Submission Title
Session Title
Session 1-3-C: Lightning Talks
Presentation Type
Lightning Talk
Location
Park MGM, Las Vegas, NV
Start Date
23-5-2023 1:45 PM
End Date
23-5-2023 3:15 PM
Disciplines
Marketing
Abstract
‘Caring Hurts’
The Effects of Social Capital on Gambling Risk Perception
AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female internet gamblers (50 years+)
BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Yet little is known about this vulnerable demographic or the factors that underpin the behaviour. This study provides an alternative to the psychological approaches that dominate gambling research. A social capital paradigm explores how older female internet gamblers perceive risk from a socio-cultural perspective.
Research Question: ‘How does social capital and its informal social controls influence the way older female internet gamblers perceive risk?’
Methodology: Social Constructivist approach and Hermeneutic Phenomenology
Methods: Hermeneutic Phenomenology and Expert Mental Models. Thirty-eight semi-structured interviews secured via disproportionate stratified sampling. Three focus groups with gamblers, gambling experts, legislators, and agencies.
Theoretical Frameworks: Social Capital, Risk Perception, Evolutionary Foraging Theory
Implications:
Left unaddressed escalating gambling harms amongst this aging demographic will take a significant toll on global economies already grappling with the challenges of population aging.
Keywords
gambling, social capital, women, risk perception
Funding Sources
None
Competing Interests
None
Included in
Caring Hurts
Park MGM, Las Vegas, NV
‘Caring Hurts’
The Effects of Social Capital on Gambling Risk Perception
AIM: To explore the relationship between social capital (social networks, familial and close relationships) and risk perception amongst older female internet gamblers (50 years+)
BACKGROUND: Despite significant investment in social marketing initiatives gambling harms persist. Predicted to live longer, poorer, and less healthy lives than men, older women are increasingly gambling online with gambling harms rising accordingly. Yet little is known about this vulnerable demographic or the factors that underpin the behaviour. This study provides an alternative to the psychological approaches that dominate gambling research. A social capital paradigm explores how older female internet gamblers perceive risk from a socio-cultural perspective.
Research Question: ‘How does social capital and its informal social controls influence the way older female internet gamblers perceive risk?’
Methodology: Social Constructivist approach and Hermeneutic Phenomenology
Methods: Hermeneutic Phenomenology and Expert Mental Models. Thirty-eight semi-structured interviews secured via disproportionate stratified sampling. Three focus groups with gamblers, gambling experts, legislators, and agencies.
Theoretical Frameworks: Social Capital, Risk Perception, Evolutionary Foraging Theory
Implications:
Left unaddressed escalating gambling harms amongst this aging demographic will take a significant toll on global economies already grappling with the challenges of population aging.
Comments
I submitted yesterday however realized an error in the submission plus I did not receive a confirmation receipt of delivery. Please accept this Abstract as the final submission.
Also, I am in my 2nd year of Ph.D. studies. I will be able to include research findings in the presentation if selected.
Kind Regards Otila Osborne