Hotel design's influence on guest satisfaction and behavioral intentions
Document Type
Article
Publication Date
5-18-2017
Publication Title
Anatolia: An International Journal of Tourism and Hospitality Research
Volume
28
Issue
3
First page number:
338
Last page number:
350
Abstract
This study presents a method to measure hotel design quality and its relationships with guest satisfaction and with behavioral intentions. Hotel design quality is measured using the Design Quality Indicator (DQI). A partial least squares analysis reveals that the DQI predicts guest satisfaction with both statistical and practical significance. In addition, satisfaction is shown to predict guest behavioral intentions. This study extends theory by providing a means of measuring beliefs about a service environment’s design and provides practical implications by developing a means of measuring guest satisfaction with a hotel’s design
Repository Citation
Zemke, D. M.,
Chen, Y.,
Raab, C.,
Zhong, Y. Y.
(2017).
Hotel design's influence on guest satisfaction and behavioral intentions.
Anatolia: An International Journal of Tourism and Hospitality Research, 28(3),
338-350.
http://dx.doi.org/10.1080/13032917.2017.1319868