Marketing for Hospitality and Tourism
Document Type
Monograph
Publication Date
5-30-2017
Publisher
Pearson Education
Publisher Location
Boston, MA
Edition
7
Abstract
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism
Repository Citation
Kotler, P.,
Bowen, J. T.,
Makens, J.,
Baloglu, S.
(2017).
Marketing for Hospitality and Tourism.
Boston, MA: Pearson Education.
