Millennial Perceptions of Wine Packaging: A Focus on Alternative Options
Document Type
Conference Proceeding
Publication Date
4-4-2018
Publication Title
Western Decision Science Institute 2018 Conference
Abstract
Millennials have overtaken Baby Boomers as the most promising wine purchasing segment, and as such producers have begun manufacturing alternative packaging options to appeal to this group. This study will examine Millennial perceptions of alternative packaging options through the use of tasting experiments.
Keywords
Millennials, consumer behavior, wine, alternative packaging, purchase intention
Language
eng
Repository Citation
Marano, G.,
Henthorne, T. L.
(2018).
Millennial Perceptions of Wine Packaging: A Focus on Alternative Options.
Western Decision Science Institute 2018 Conference
COinS