Are You Willing to Pay More for Branded Amenities in Hotels?
Document Type
Conference Proceeding
Publication Date
4-5-2018
Publication Title
WDSI 2018 47th Annual Meeting
Publisher Location
Kaua'i, Hawaii
First page number:
243
Abstract
Maximizing sales is important for increasing revenue. Since hotels mostly operate by advance reservations, upselling through in-person sales is challenging. Amenities, however, are barely used as the upselling tool, considering as necessary, but complimentary items for a hotel product. This study investigates the impact of amenities on willingness to pay more for a hotel when offering branded products. The results of this study show that branded amenities have a positive impact on willingness to pay more and the effects are significantly different by hotel classes. Conversely, guests are willing to pay less when non-branded in-room amenities are provided, instead.
Disciplines
Hospitality Administration and Management
Language
English
Repository Citation
Kim, E. J.,
Henthorne, T.
(2018).
Are You Willing to Pay More for Branded Amenities in Hotels?.
WDSI 2018 47th Annual Meeting
243.
Kaua'i, Hawaii:
COinS