To Share or to Access? Travelers’ Choice on the Types of Accommodation-Sharing Services

Authors

Karen Xie, University of Denver
Linchi Kwok, California State Polytechnic University, Pomona
Chih-Chien Chen, University of Nevada, Las VegasFollow
Jiang Wu, Wuhan University

Document Type

Article

Publication Date

12-21-2019

Publication Title

Journal of Hospitality and Tourism Management

Volume

42

First page number:

77

Last page number:

87

Abstract

Accommodation-sharing services have proliferated rapidly. Under the assumption that accommodation-sharing services provide travelers unique social interactions with local hosts or their peer travelers who also visit the destination for a shared stay, this study examines how the likelihood of travelers' choice on the types of accommodation-sharing services, including to share with a host, to share with other travelers, or to share with no others (to access), is affected by a specific type of accommodation of prior stays and their frequency of visits to a destination. A series of analysis using econometric models of multinomial logistic regressions were performed, using the longitudinal data of consumer choice among the three types of accommodation-sharing services collected from a major accommodation-sharing platform in China (xiaozhu.com). Generally, travelers tend to choose the same type of accommodation-sharing services they have used in the past. Additionally, the likelihood for a traveler to choose to share with a host, compared to the other two types of accommodation services, does not diminish but grows as the traveler's frequency of visits to a destination increases. This study adds unique marketing insights to the emerging literature regarding consumer choice on the types of accommodation-sharing services.

Keywords

Sharing economy; Accommodation sharing; Accommodation choice; Peer to peer

Disciplines

Business | Hospitality Administration and Management

Language

English

Repository Citation

Xie, K., Kwok, L., Chen, C., Wu, J. (2019). To Share or to Access? Travelers’ Choice on the Types of Accommodation-Sharing Services. Journal of Hospitality and Tourism Management, 42 77-87.
http://dx.doi.org/10.1016/j.jhtm.2019.09.007