Co-Creating good times
Document Type
Book Section
Publication Date
8-30-2019
Publication Title
Tourist Behaviour: The Essential Companion
Publisher
Edward Elgar Publishing
First page number:
162
Last page number:
174
Abstract
There are many ways contemporary consumers take control over their own good times. Tourists now have shifted towards the non-economic value of consumption, focusing more on abstract value, such as creating experiential value, sense of well-being, and quality of life. Using service dominant logic where the focus is on the stages and touch points of the tourists’ experiences, the chapter explores the ways tourists co-create situations, recover from difficult encounters and build positive memories with service personnel and others. Co-innovation, co-marketing, co-production, and co-recovery are all featured in the discussion.
Disciplines
Business | Hospitality Administration and Management
Language
English
Repository Citation
Ma, Z.,
Kim, H.,
Uysal, M.
(2019).
Co-Creating good times.
Tourist Behaviour: The Essential Companion
162-174.
Edward Elgar Publishing.
http://dx.doi.org/10.4337/9781786438577.00015
