Marketing for Hospitality and Tourism, 8th Ed

Authors

Philip Kotler
John T. Bowen
Seyhmus Baloglu, University of Nevada, Las VegasFollow

Document Type

Monograph

Publication Date

1-1-2019

Publisher

Pearson Education, Inc.

Edition

8

First page number:

1

Last page number:

536

Keywords

Hospitality; Tourism; Marketing; Theory and research; Industry examples; Theoretical concepts; Real world examples and cases

Disciplines

Business | Hospitality Administration and Management | Marketing | Tourism and Travel

Language

English

Repository Citation

Kotler, P., Bowen, J. T., Baloglu, S. (2019). Marketing for Hospitality and Tourism, 8th Ed. 1-536. Pearson Education, Inc..