Title

Marketing for Hospitality and Tourism, 8th Ed

Document Type

Monograph

Publication Date

1-1-2019

Publisher

Pearson Education, Inc.

Edition

8

First page number:

1

Last page number:

536

Keywords

Hospitality; Tourism; Marketing; Theory and research; Industry examples; Theoretical concepts; Real world examples and cases

Disciplines

Business | Hospitality Administration and Management | Marketing | Tourism and Travel

Language

English


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