Exploring the Motivations To Use Online Meal Delivery Platforms: Before and During Quarantine

Document Type

Article

Publication Date

5-18-2021

Publication Title

International Journal of Hospitality Management

Volume

96

First page number:

1

Last page number:

9

Abstract

Online meal delivery platforms (OMDPs), like UberEats, have received more attention since quarantine was established to prevent the spread of COVID-19. The research into antecedents of satisfaction and continuous usage intention for OMDPs, in general, is under researched. The current study compared the antecedents of satisfaction before quarantine to the antecedents during quarantine through the lens of Expectation-Confirmation Theory. Through multiple regression analyses, the researchers found that before quarantine, sharing economy ethos, price-value, food quality, ease of use and confirmation of beliefs had a significant impact on satisfaction while during quarantine, food quality, service speed, ease of use, and confirmation of beliefs were significant. Practical and theoretical implications are discussed.

Keywords

Expectation confirmation theory; Online meal delivery service; Restaurants; Sharing economy ethos

Disciplines

Hospitality Administration and Management

Language

English

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