A Study on Meal Replacement Consumers' Purchase Behavior
Document Type
Conference Proceeding
Publication Date
1-1-2020
Publication Title
The 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
First page number:
190
Last page number:
191
Abstract
Recently, people are increasingly consuming “Meal replacement” which is a term used to explain a product designed to replace a person’s meal or meals throughout a day. Besides providing a nourishing meal, several of these products were developed for and claim to produce additional practical benefits, such as weight loss, weight control, or performance enhancement. Although numerous scholars have conducted studies to understand consumer behavior regarding meal replacement, most research has concentrated on nutrition. However, there is a paucity of research that explains the consuming behavior of meal replacement.
Keywords
Meal replacement; Transaction cost theory; Push-pull theory; Consumers; Push Pull Mooring
Disciplines
Business | Food and Beverage Management | Hospitality Administration and Management
Language
English
Repository Citation
Song, H. G.,
Kim, Y.,
Raab, C.
(2020).
A Study on Meal Replacement Consumers' Purchase Behavior.
The 25th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
190-191.