Hotel Cleanliness: Will Guests Pay for Enhanced Disinfection?

Authors

Dina M. Zemke, University of Nevada, Las VegasFollow
Jay Neal
Stowe ShoemakerFollow
Katie Kirsch

Document Type

Article

Publication Date

5-11-2015

Publication Title

International Journal of Contemporary Hospitality Management

Volume

27

Issue

4

First page number:

690

Last page number:

710

Keywords

Customer segmentation; Willingness to pay; Hotel cleanliness; MERS-CoV; Ozone/UV disinfection; Price sensitivity analysis

Repository Citation

Zemke, D. M., Neal, J., Shoemaker, S., Kirsch, K. (2015). Hotel Cleanliness: Will Guests Pay for Enhanced Disinfection?. International Journal of Contemporary Hospitality Management, 27(4), 690-710.
http://dx.doi.org/10.1108/ijchm-01-2014-0020