Hotel Cleanliness: Will Guests Pay for Enhanced Disinfection?
Document Type
Article
Publication Date
5-11-2015
Publication Title
International Journal of Contemporary Hospitality Management
Volume
27
Issue
4
First page number:
690
Last page number:
710
Keywords
Customer segmentation; Willingness to pay; Hotel cleanliness; MERS-CoV; Ozone/UV disinfection; Price sensitivity analysis
Repository Citation
Zemke, D. M.,
Neal, J.,
Shoemaker, S.,
Kirsch, K.
(2015).
Hotel Cleanliness: Will Guests Pay for Enhanced Disinfection?.
International Journal of Contemporary Hospitality Management, 27(4),
690-710.
http://dx.doi.org/10.1108/ijchm-01-2014-0020