Twitter-marketing in multi-unit restaurants: Is it a viable marketing tool?
Document Type
Article
Publication Date
1-1-2016
Publication Title
Journal of Foodservice Business Research
First page number:
1
Last page number:
11
Abstract
The main purpose of the current article is to investigate the status of the usage of Twitter-marketing and to examine the potential factors that impact the usage of Twitter-marketing. The results show that 69.4% of the multi-unit restaurant companies studied use Twitter-marketing and that small restaurants are more likely to utilize Twitter-marketing. © 2016 Taylor & Francis
Keywords
Marketing; restaurants; social media; Twitter
Language
English
Repository Citation
Jiang, L.,
Erdem, M.
(2016).
Twitter-marketing in multi-unit restaurants: Is it a viable marketing tool?.
Journal of Foodservice Business Research
1-11.
http://dx.doi.org/10.1080/15378020.2016.1222746
