Focusing on the Quality and Performance Implications of Marketing Analytics
Document Type
Letter to the Editor
Publication Date
8-9-2021
Publication Title
Journal of Marketing Analytics
Volume
9
First page number:
155
Last page number:
156
Disciplines
Marketing
Language
English
Repository Citation
Petrescu, M.,
Krishen, A. S.
(2021).
Focusing on the Quality and Performance Implications of Marketing Analytics.
Journal of Marketing Analytics, 9
155-156.
http://dx.doi.org/10.1057/s41270-021-00129-4
