Framing the value and valuing the frame? Algorithms for child safety seat use

Authors

Anjala Krishen, University of Nevada, Las VegasFollow
S Agarwal, University of Nevada, Las VegasFollow
P Kachroo, University of Nevada, Las VegasFollow
R L. Raschke, University of Nevada, Las VegasFollow

Document Type

Article

Publication Date

1-1-2016

Publication Title

Journal of Business Research

Volume

69

Issue

4

First page number:

1503

Last page number:

1509

Abstract

This study uses both the consumption value and framing theories to examine consumers' choices when making risky decisions. This examination uses a framework of "gives" and "gets" to test the consumer's perception of value and then uses a sequential fsQCA to take the mental accounting of a risky decision. The findings indicate that the value equation provides a beneficial conceptualization of safety that can guide managers and policymakers on ways to connect consumers' perceptions of value with mechanisms that create value-based framing. © 2015 Elsevier Inc.

Keywords

Decision-making; Framing theory; Fuzzy-set qualitative comparative analysis; Risky choice; Safety; Value equation

Language

English

Repository Citation

Krishen, A., Agarwal, S., Kachroo, P., Raschke, R. L. (2016). Framing the value and valuing the frame? Algorithms for child safety seat use. Journal of Business Research, 69(4), 1503-1509.
http://dx.doi.org/10.1016/j.jbusres.2015.10.132