Framing the value and valuing the frame? Algorithms for child safety seat use
Journal of Business Research
First page number:
Last page number:
This study uses both the consumption value and framing theories to examine consumers' choices when making risky decisions. This examination uses a framework of "gives" and "gets" to test the consumer's perception of value and then uses a sequential fsQCA to take the mental accounting of a risky decision. The findings indicate that the value equation provides a beneficial conceptualization of safety that can guide managers and policymakers on ways to connect consumers' perceptions of value with mechanisms that create value-based framing. © 2015 Elsevier Inc.
Decision-making; Framing theory; Fuzzy-set qualitative comparative analysis; Risky choice; Safety; Value equation
Raschke, R. L.
Framing the value and valuing the frame? Algorithms for child safety seat use.
Journal of Business Research, 69(4),