Editors
D. Schwartz (Ed.)
Document Type
Occasional Paper
Publication Date
4-2011
Publication Title
Center for Gaming Research Occasional Paper Series: Paper 09
Publisher Location
Las Vegas, Nevada
First page number:
1
Last page number:
13
Abstract
Neighborhood casinos—gaming properties that target a primarily local market—are an influential feature on the Las Vegas cultural landscape. Such institutions reveal a number of geographical patterns that have important implications in gaming and place studies. The distinguishing characteristics of neighborhood casinos underscore the importance of proximity to a market, a focus that is evident in their advertising strategies. Additionally, the prominence of such casino-resorts within their respective neighborhoods makes them important symbols and indicators of the character of the surrounding community. These unique institutions teach lessons that can potentially be extrapolated to other gaming markets around the country.
Keywords
Casinos; Cultural landscape; Gambling – Social aspects; Gaming; Market proximity; Neighborhoods; Symbolic landscape
Disciplines
Behavioral Economics | Gaming and Casino Operations Management | Marketing | Sociology of Culture | Urban Studies
File Format
Language
English
Repository Citation
Rowley, R. J.
(2011).
Where Locals Play: Neighborhood Casino Landscapes in Las Vegas. In D. Schwartz (Ed.),
Center for Gaming Research Occasional Paper Series: Paper 09
1-13.
Available at:
https://digitalscholarship.unlv.edu/occ_papers/13
Included in
Behavioral Economics Commons, Gaming and Casino Operations Management Commons, Marketing Commons, Sociology of Culture Commons, Urban Studies Commons