Award Date

1-1-1999

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

First Committee Member

Lawrence Mullen

Number of Pages

98

Abstract

This study constructs a methodology of television program development based on the five canons of classical rhetoric. Ronald Primeau (1979) first introduced the canons to the electronic media. His book uses the canons as a guide to television viewing. He argues that by understanding the television industry, an audience can better enjoy the medium. Expanding from Primeau's work, this study creates a method of program development based on the canons and uses the process to design a synopsis for a new television series.

Keywords

Application; Canons; Classical; Development; Five; Program; Rhetoric; Television

Controlled Subject

Mass media; Rhetoric

File Format

pdf

File Size

2324.48 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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