Award Date

1-1-2000

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

First Committee Member

Richard Jensen

Number of Pages

101

Abstract

This study calls into question the repressive authoritarianism of state-corporate capitalism and the "march of the megamedia" by investigating the media's role in perpetuating and sustaining hegemony. According to Marxist critics, the collective operations of the culture industry have worked to destroy the revolutionary potential of the working class. In a resistant textual reading and content analysis utilizing Gramsci's theory of hegemony, this study looks at how a newspaper editorial fatalizes readers into passive acquiescence of the prevailing political and socioeconomic system. To gain the willing consent of the masses, the technocratic elites of media systems create a world that appears natural and inevitable rather a social construction. By reading the editorial column through the deconstructive lens of critical Marxist thought, this study finds a text infused with an ideology that serves the interests of those who possess social, political, and economic power.

Keywords

Analysis; Column; Editorial; Marxist; Meaning; Site; Struggle

Controlled Subject

Mass media; Journalism

File Format

pdf

File Size

3328 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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