Award Date

1-1-2000

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

J. D. Shannon Bybee

Number of Pages

90

Abstract

This research is an exploratory study based upon a casino player database, which seeks to examine casino market segment behaviors and to investigate whether any relationships exist between demographics and profitability. It also seeks to establish whether the casino has effectively implemented its complimentary policies and player ratings. The study could not find any statistically significant relationships between demographics and profitability. However, notable patterns were found between these two variables. It also found that the rating system for this casino was inefficient and the players' theoretical win was overrated. A relationship was found between total complimentary expenses and theoretical win, and the relationship was log linear in nature.

Keywords

Casinos; Database; Hotel Market; Marketing; Nevada; Segmentation; Vegas; Las Vegas

Controlled Subject

Marketing; Management; Recreation

File Format

pdf

File Size

1607.68 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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