Award Date
1-1-2003
Degree Type
Thesis
Degree Name
Master of Science (MS)
Department
Hotel Administration
First Committee Member
Billy Bai
Number of Pages
95
Abstract
The primary objective of this study was to empirically determine the relationship between hotel image, image congruence and repeat intention of Las Vegas Hotels. The sample (N = 211) included customers of various hotels in Las Vegas. The data was collected on the Las Vegas Strip through self-administered surveys and was analyzed using Correlation, Analysis of Variance, and Regression. As previous research indicated that a favorable image led to repeat patronage, the findings from this study determined a significant effect of hotel image and image congruence on repeat intention. Some other interesting findings included variations in the effects of hotel image and image congruence on repeat intention for three different groups of hotels and gender. The findings from this study not only support the few resources available on hotel image, but can also be a good guide for future studies on image and intention in the hotel, hospitality and services industry.
Keywords
Congruence; Effects; Hotel; Image; Industry; Intention; Repeat; Role
Controlled Subject
Marketing; Recreation
File Format
File Size
2263.04 KB
Degree Grantor
University of Nevada, Las Vegas
Language
English
Permissions
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Repository Citation
Lee, Grace S, "The role of hotel image and image congruence and their effects on repeat intention in the hotel industry" (2003). UNLV Retrospective Theses & Dissertations. 1490.
http://dx.doi.org/10.25669/us0s-dqp9
Rights
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