Award Date

1-1-2003

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

First Committee Member

Julian Kilker

Number of Pages

82

Abstract

This study extends the uses and gratifications theory to the World Wide Web. Studies like these examine what the Web is used for, and what needs are gratified by using the Web. One hundred thirty college students at the University of Nevada-Las Vegas were surveyed on media and Web usage and gratifications. This study introduces the factors of self-perception of residency and of traditional vs. non-traditional student as influences on Web usage and gratifications for college students; Loneliness was deemed a significant factor for students who did not consider themselves Las Vegas residents. Students who do not consider themselves to be Las Vegas residents used the Web more for surveillance than those who did consider themselves Las Vegas residents. This study is a starting point of two variables of self-perception of residency and self-perception of traditional vs. non-traditional students in studying their Web usage and gratifications.

Keywords

Gratifications; Las Vegas; Nevada; University; Vegas; Internet; World Wide Web

Controlled Subject

Mass media; Educational technology; Education, Higher

File Format

pdf

File Size

1935.36 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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