Award Date

1-1-2003

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Curtis Love

Number of Pages

94

Abstract

This study examined outsourcing benefits and service quality of convention services outsourced for association meetings. An on-line survey was e-mailed to 1,790 association meeting planners and 253 responses were used for data analysis; Six convention services were identified to have significant impact on overall outsourcing benefits. It provides meeting planners with guidance concerning which convention services are most appropriate for deploying outsourcing decisions. Also service quality of outsourced convention services was examined and identified some problem areas in this study. An awareness of this service quality issue of outsourced services assists the association meeting planners in ensuring that suppliers of services perform effectively and helps service providers in meeting their clients' expectations. Also, two categories of outsourcing benefits were identified and the differences by association size were examined in this study. Strategic benefits were achieved by large or small associations and economic benefits were achieved more by small associations.

Keywords

Association; Benefits; Convention; Examination; Meeting; Outsourced; Outsourcing; Quality; Service; Services

Controlled Subject

Marketing

File Format

pdf

File Size

3491.84 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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