Award Date

1-1-2005

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Bo J. Bernhard

Number of Pages

69

Abstract

Las Vegas area casino hotels have recently begun to vie for the attention and business of Generations X and Y. This is evidenced by the influx of night clubs, lounges, and party-like pool scenes in Strip properties. The purpose of the study is to utilize the Palms Casino Resort's young adult clientele to determine what attributes they find appealing about it. The data garnered through primary empirical research revealed implications for potential marketing initiatives and future research. This project was both quantitative and qualitative in nature.

Keywords

Assessment; Attitudinal; Behavioral; Casino; Generations; Nevada; Palms; Resort

Controlled Subject

Marketing; Recreation

File Format

pdf

File Size

1761.28 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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