Award Date

1-1-2005

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Seyhmus Baloglu

Number of Pages

148

Abstract

This research examines and compares the association meeting planners' perceptions (cognitive, affective, and overall) and behavioral intentions of four selected second-tier convention destinations: Indianapolis, Nashville, Charlotte, and San Jose. The study measures both quantitative (structured) and qualitative (unstructured) perceptions to uncover perceived strengths and weaknesses of each convention city; This study can confirm that there are significant differences in the perceptions and the behavioral intentions for the four convention destinations. The findings of the study will be beneficial to both second-tier cities and association meeting planners. The second-tier cities will better understand planners' site selection criteria and perceptions, which will help the cities to develop a more effective marketing strategy; The results will also be useful to the association meeting planners in terms of revealing industry peers' opinions of important site selection criteria for second-tier cities.

Keywords

America; Analysis; Association; Conventions; Destination; Meeting; Perceived; Planners; Positioning Second; Tier; United States

Controlled Subject

Marketing

File Format

pdf

File Size

3665.92 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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