Award Date

1-1-2005

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Political Science

First Committee Member

John Tuman

Number of Pages

144

Abstract

The author examined occurrences of corporate campaigns between 1990-2004 in order to evaluate the effectiveness of union's use of non-traditional strategies in achieving business concessions. Cases included were those representing the presence of litigation, coalition building, exerted pressures on financial associates, efforts to compel regulatory agencies investigations of businesses breaches of law, pressuring government, on job actions, and waging negative publicity campaigns. This study built upon the past work of Paul Jarley and Cheryl L. Maranto's that originated three categories of contexts for campaigns: organizing campaigns, strike complement, and strike substitute corporate campaigns. These labor action stages set the foundation in which the success or failure of the various tactics could be measured; The research conducted by this study explored ideal combinations of tactics useful in specific labor action situations, subsequently suggesting more coherent strategies for winning employer concessions.

Keywords

Bargaining; Campaigns; Corporate; Hindrance; Labor; Necessary; Tactic; Unions

Controlled Subject

Labor economics

File Format

pdf

File Size

3665.92 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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