Award Date

1-1-2006

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Pearl Brewer

Number of Pages

68

Abstract

Loss from identity theft and related fraud is growing each year. Accordingly, customers are more open to new methods of identification verification. Biometrics, such as fingerprint identification, are good examples of innovative methods to increase not only convenience but also data security and physical security for hotel customers. However, there are concerns about customer behaviors toward this new technology. This study presented current uses of biometrics with special reference to fingerprint technology, addressed customer behaviors toward new technology, and identified factors that impact customer behaviors toward biometrics. Self-administrated questionnaires were provided using the interactive TV survey system of a major Las Vegas hotel. The study found (1) significant linear relationships between the four examined variables (convenience, physical security, data security, and personal privacy) and the dependent variable (acceptance level) and (2) significantly different responses based on the participants' gender and type of hotel they usually stay in.

Keywords

Acceptance; Biometrics; Customer; Hotel; Impact; Industry; Issues

Controlled Subject

Management

File Format

pdf

File Size

1689.6 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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