Award Date

1-1-2007

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Management Information Systems

First Committee Member

Taedong Han

Number of Pages

59

Abstract

Website evaluation can continuously improve the performance of websites and increase sales. However, the lack of a comprehensive framework as guidance hampered this task. The main purpose of this research is to provide a comprehensive framework for e-commerce websites evaluation by extending the DeLone and McLean Information System Success Model. A new dimension---"Relationship quality" is proposed to the model. The study also tries to identify characteristics of e-commerce websites that impact the user's satisfaction; A survey questionnaire was distributed to web users, and a total of 295 responses were obtained. The data was processed through Statistical Package for the Social Science (SPSS); The data analysis result indicates that there are four important factors that impact user satisfaction, and among them, Relationship quality can be clearly defined. This indicates that there's a need to extend the model. The study also yields a list of important characteristics that impact user's satisfaction.

Keywords

Commerce; Delone Extending; Information; Mclean; Model; Success; System; Website

Controlled Subject

Management; Information science

File Format

pdf

File Size

1495.04 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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