Award Date

1-1-2008

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Journalism and Media Studies

First Committee Member

Daniel Stout.

Number of Pages

106

Abstract

This study is an exploratory study examining the use of traditional stereotypical gender roles and themes projected in the problem pages of Cosmopolitan, Redbook, Maxim, and Men's Health from 2007. This study is grounded in functionalist feminist media theory and is supplemented by normative theory. The findings show that women's lifestyle magazine problem pages lean more heavily towards traditional gender stereotypes, whereas men's lifestyle magazine problem pages rely on less traditional gender stereotypes. This is partially attributed to a similar formula used in both genders' problem pages, encouraging a traditionally stereotypical female approach to both men's and women's problems.

Keywords

Exploratory; Lifestyle; Magazines; Opposite; Sex; Study; Viewing

Controlled Subject

Journalism; Women's studies; Sex--Social aspects

File Format

pdf

File Size

1484.8 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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