Award Date

1-1-2008

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Yen-Soon Kim

Number of Pages

67

Abstract

A conference event with high attendance brings in economic resources to the destination city as well as hosting company. Its food functions in particular can be an effective tool to satisfy attendees and build good attendance, as it empowers an attendee's sensory memory of an event. Besides, nutritiously balanced food, which is sought-after these days, improves an attendee's learning ability. The purpose of this research was to identify factors that affect the attendee's perceived performance of and satisfaction with conference food function, and further, to understand an attendee's return intention based on the satisfaction level. It is concluded that the quality of food content is the sole determinant of an attendee's satisfaction with the food function performance and a food function predicts an attendee's intention to return. Ultimately, this research provides effective implications to the industry as to ways to make a successful conference by utilizing food functions to maximize attendee satisfaction.

Keywords

Attendees; Behavior; Conference; Food; Function; Impact; Performance; Satisfaction

Controlled Subject

Marketing

File Format

pdf

File Size

1075.2 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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