Award Date

1-1-1993

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Charles A. Pranter

Number of Pages

178

Abstract

This study explores the relative level of importance of customer-to-customer relationships in determining perceptions of good value in three types of restaurants. Overall, the findings indicate that customer behaviors and characteristics are not as important as the restaurant attributes investigated in the 1992 National Restaurant Association price-value study. However, the findings suggest that customer compatibility factors become more important as average check increases. Plus, some segments of the population perceive compatibility attributes as very important. Further investigation of compatibility management appears warranted if more competitive service environments are to be created.

Keywords

Compatibility; Customer; Restaurants

Controlled Subject

Marketing; Management

File Format

pdf

File Size

3870.72 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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