Award Date

1-1-1996

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

Number of Pages

133

Abstract

Crisis Management and Its Impact on Destination Marketing analyzes the crisis management procedures utilized by four specific Convention and Visitors Bureaus in a variety of disaster situations and locations across the United States. The crises studied are representative of both man-made and natural disasters, and occurred in destinations in which tourism plays a significant role. From these case studies, a comprehensive set of crisis management procedures was compiled for the benefit of Convention and Visitors Bureaus nationwide. Such standardized crisis management procedures will presumably contribute to a faster and more efficient recovery for any destination after a crisis, because they have been used in actual crisis situations.

Keywords

Crisis; Destination; Disaster; Disaster Preparedness; Impact; Management; Marketing; Preparedness

Controlled Subject

Management; Marketing; City planning

File Format

pdf

File Size

2836.48 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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