Award Date

1-1-1996

Degree Type

Thesis

Degree Name

Master of Architecture (MArch)

Department

Architecture

Number of Pages

73

Abstract

Mountain Resorts: User Expectations of Preferred Size and Settings related to the visual appeal of mountain resort imagery for two diverse age groups were investigated. As such, the study was designed to provide a basic analysis of the market user preferences and aesthetic values of the two age groups for mountain resorts. The study highlighted preferences for the size of a resort facility and its environmental setting. A computer manipulation of mountain resort images was used to derive visual preferences of the size of mountain resorts. A further objective of the thesis was to examine the extent of variations of visual preferences for images of mountain resorts between the two age groups based on the technique used for the investigation.

Keywords

Elicit; Image; Manipulations; Mountain; Preferences; Resorts; Use; User

Controlled Subject

Architecture; Marketing; Cognitive psychology

File Format

pdf

File Size

1761.28 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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