Award Date

1-1-1997

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

First Committee Member

Gage Chapel

Number of Pages

109

Abstract

The field of public participation is a distinct, but yet unpolished facet within the public relations industry. While the purpose of and need for public participation are becoming increasingly clear, many remain unaware or unconvinced of its advantages. Likewise, even among those who endorse the necessity of public participation, its methods and strategies continue to be a mystery to most; One industry, in particular, that has recognized and embraced the benefits of conducting public participation is the water utility industry. The purpose of this thesis is to (1) crystallize the understanding of why public participation is a necessary and advantageous tool (2) to exemplify how to conduct public participation by providing both general guiding principles and a specific conceptual framework for program implementation.

Keywords

Analysis; Development; Industry; Participation; Programs; Public; Water

Controlled Subject

Communication; Mass media; Civil engineering; Political science

File Format

pdf

File Size

3389.44 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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