Award Date

1-1-1997

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

First Committee Member

Stowe Shoemaker

Number of Pages

128

Abstract

In the United States the numbers of business travelers has been growing at an increasing rate, becoming an important source of income in the hospitality industry. In 1995, according to the around 1.6 million businesses travelers traveled more than 50,000 miles and this number increased by seven percent from 1994; Business travelers are the major market segment of the hotel industry since most business travelers stay in hotels or motels during their business trips. In 1995, sixty-six percent of business travelers stayed in hotel or motels and that percentage is almost double of the leisure travelers' percentage (39%); As the number of business travelers continues to increase, the hotel industry needs to be ready to provide services for their major market segment. This requires that the industry should understand business travelers needs and wants; The purpose of this study was to identify the business service amenities that business travelers need at a hotel when they travel for business. Four objectives were established. The first objective was to identify those factors that influence business travelers to choose one hotel over another when they travel for business. The second objective was to identify one, if business travelers want hotels to have business centers; and two, the business service amenities they want in the business centers. The third objective was to identify the business service amenities that business travelers want in their hotel rooms. The fourth objective was to identify the pricing of business service amenities.

Keywords

Amenities; Business Services; Terms; Today; Travelers

Controlled Subject

Marketing

File Format

pdf

File Size

3092.48 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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