Award Date

1-1-1994

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

Number of Pages

103

Abstract

The purpose of this study is to assess convention attendees' overall attitudes toward participating a convention and to examine how the attitudes are related to the attendees' intention to participate in a convention in the future; The findings indicate that there is no significant linear relationship between the attendees' attitude and their intention. In addition, attitude-intention relationship in respect to past participation, primary reason for participation, and residence is too weak to support the hypothesis; This study contributes to the convention marketing by measuring the convention attendees' attitudes toward the attributes and identifying the most important evaluative criterion. This study also contributes to the existing knowledge in consumer behavior by providing empirical findings with regard to the attitude measurement and attitude-intention relationship.

Keywords

Attendees; Attitude; Convention; Intention; Relation

Controlled Subject

Marketing; Management

File Format

pdf

File Size

3553.28 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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