Award Date

1-1-1994

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

Number of Pages

149

Abstract

The author reviews the history and structure of public speaking at Nevada Power Company. It seeks to: (1) determine whether the principles of public speaking as described in college text books are applied in corporate training, and (2) determine the level of support given by Nevada Power to its speakers; Findings indicate that the corporations studied utilize most aspects of Neo-Aristotelian model. Much of the training deals with delivery, style, motivation and arrangement, with some attention to language. However, heavy emphasis is also placed on evidence and reasoning, with relatively little attention to speaker credibility development or emotional appeal; Corporate management demonstrates minimal support for public speaking as evidenced by inconsistent funding of speakers bureau activities at Nevada Power.

Keywords

Case; Company; History; Nevada; Power; Public; Review; Speaking; Structure; Study

Controlled Subject

Communication

File Format

pdf

File Size

4239.36 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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