Award Date

1-1-1995

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Hotel Administration

Number of Pages

125

Abstract

The importance of slot machines to casinos is ever increasing. It is important for marketers to understand this growing market. The benefit segmentation of the slot players could help marketers use the resources to target the slot market efficiently and effectively; This study explored the benefits sought by the slot players from playing slot machines. The author researched twelve benefits sought by slot players. The findings provide useful implications for casino marketers and identify areas for future research.

Keywords

Benefit; Players; Segmentation; Slot

Controlled Subject

Marketing

File Format

pdf

File Size

3973.12 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

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