Award Date

1-1-1995

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

Number of Pages

124

Abstract

This thesis is a case study of the public relations aspects of the 1987 and 1995 acquisition attempts of Caesars World Incorporated, a gaming and hotel company whose most prominent subsidiary is Caesars Palace in Las Vegas, Nevada. The purpose of the study was to explore what scholars and professionals had postulated about the role of public relations and determine whether these practical applications melded with their concepts. The study indicates that during these episodes public relations was an important component of the takeover process in that it helped align communication strategies with financial objectives. However, the functions performed were of a supportive nature and are not, as some scholars suggest, critical to the overall defensive scheme of the targeted company.

Keywords

Caesars; Case; Corporate; Defending; Empire; Incorporated; Public; Raiders; Relations Strategies; Study; World

Controlled Subject

Mass media; Journalism; Labor economics; Marketing

File Format

pdf

File Size

3112.96 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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