Award Date

1-1-1995

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

Number of Pages

141

Abstract

From a historical perspective this research project will identify and explore the current legislation and regulations that apply to gaming advertising. The research begins with the first laws enacted to govern the Louisiana lottery in the late 1890s and their application and development over the following 105 years; The project focuses on the additional Federal and State restrictions implemented in order to govern this growing industry in the United States. The study will utilize the Las Vegas market due to its relation to the national gaming scene; There are currently four segments within the gaming industry: (1) Nevada; (2) New Jersey; (3) Riverboat; and (4) Native American. Each segment is governed by different advertising restrictions creating an unfair marketing advantage. This biased competitive edge further supports the call for national reform; The project is presented in time periods. Advertising case studies per era are explored to gauge the effectiveness of the applicable legislation.

Keywords

Advertising; Amendment; First; Gaming; Rights; Struggle

Controlled Subject

Mass media; Law; Marketing

File Format

pdf

File Size

6471.68 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

Permissions

If you are the rightful copyright holder of this dissertation or thesis and wish to have the full text removed from Digital Scholarship@UNLV, please submit a request to digitalscholarship@unlv.edu and include clear identification of the work, preferably with URL.

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Download


COinS