Award Date


Degree Type


Degree Name

Master of Arts (MA)


Communication Studies

Number of Pages



From a historical perspective this research project will identify and explore the current legislation and regulations that apply to gaming advertising. The research begins with the first laws enacted to govern the Louisiana lottery in the late 1890s and their application and development over the following 105 years; The project focuses on the additional Federal and State restrictions implemented in order to govern this growing industry in the United States. The study will utilize the Las Vegas market due to its relation to the national gaming scene; There are currently four segments within the gaming industry: (1) Nevada; (2) New Jersey; (3) Riverboat; and (4) Native American. Each segment is governed by different advertising restrictions creating an unfair marketing advantage. This biased competitive edge further supports the call for national reform; The project is presented in time periods. Advertising case studies per era are explored to gauge the effectiveness of the applicable legislation.


Advertising; Amendment; First; Gaming; Rights; Struggle

Controlled Subject

Mass media; Law; Marketing

File Format


File Size

6471.68 KB

Degree Grantor

University of Nevada, Las Vegas




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