Award Date

1-1-1996

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

First Committee Member

Richard J. Jensen

Number of Pages

118

Abstract

The historical ebb and flow of the Men's Christian Movement has been one of interest and concern to the American public. This concern surfaced once again with the popularity of the Promise Keepers organization. This paper focuses on the rhetorical discourse and strategies of the Promise Keepers organization from a social movement perspective. This study examines the evolutionary states through which social movements evolve; look at specific examples of the discourse to examine the persuasive appeals; and address the leadership tactics and character of Bill McCartney, founder of the Promise Keepers.

Keywords

Analysis; Bill Mccartney; Hope; Keepers; Mccartney; Promise; Rhetorical; Stadium

Controlled Subject

Rhetoric; Mass media; Religion; Biography

File Format

pdf

File Size

3194.88 KB

Degree Grantor

University of Nevada, Las Vegas

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Rights

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