Award Date

1-1-1998

Degree Type

Thesis

Degree Name

Master of Architecture (MArch)

Department

Architecture

First Committee Member

Kevin Kemner

Number of Pages

138

Abstract

The following research is an exploration of the American chain motel as a cultural indicator. Through the lens of the homogenized chain motel, connections are made between the American consumer and a general awareness of the power of marketing architecture in the United States. The motel's evolution and meaning is further explained in terms of how the consumers' needs are identified, clarified, and satisfied within a commodity driven society. In the past 40 years the market's importance on the hospitality and housing industries have proven to be highly successful, as shown through the purchasing decisions of millions of Americans continuing to favor mass-produced goods and services in the architectural realm. The premise of this thesis resonates within the collective success of the mass-produced hospitality industry and how today's architect must respond positively towards the emerging trends of today's consumer in an effort to continue professional subsistence.

Keywords

American; Cultural; Homogeneous; Indicator; Landscape; Motel

Controlled Subject

Architecture; Social structure; Marketing

File Format

pdf

File Size

4352 KB

Degree Grantor

University of Nevada, Las Vegas

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Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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