Award Date

1-1-1998

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Architecture

First Committee Member

Michael Alcorn

Number of Pages

137

Abstract

This study examined preferences among visual characteristics of selected Strip resort hotels and casinos in Las Vegas, Nevada. Objectives included identification and description of common factors in preference decisions based on psychographics and photographic images used; Preference assessments were collected from Las Vegas tourists and from local Professionals including Resort Hotel Management and Architects through an interview and a survey using a four point rating scale. Preferences were determined from photographs depicting various Las Vegas resort hotel and casino imagery. Preferential judgements and comparative appraisals were used to identify visual characteristics in the photos. Both qualitative and quantitative techniques were used in analyzing the data.

Keywords

Casinos; Characteristics; Comparison; Hotels Nevada; Resort; Strip; Vegas; Visual; Las Vegas

Controlled Subject

Architecture; City planning

File Format

pdf

File Size

3440.64 KB

Degree Grantor

University of Nevada, Las Vegas

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