Award Date

1-1-1998

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication Studies

First Committee Member

Richard J. Jensen

Number of Pages

113

Abstract

The comic strip "Dilbert," created by Scott Adams, was analyzed to evaluate its accuracy and effectiveness in mirroring contemporary organizational communication. This historical case study utilized the methods proposed by Kathleen J. Turner (1977) to provide a rhetorical perspective of "Dilbert" and to demonstrate the reciprocal relationship between the comic and society. A three-pronged approach was applied to examine: (1) Precedents in comic strips and organizational communication; (2) Subject matter and dialogue; and (3) Character composition and artistic style. Conclusions indicate that Adams has astutely captured the dysfunctional nature of workplace communication in a unique form of discourse embraced by a worldwide audience. "Dilbert" is a representative sign of its times that has powerful rhetorical significance within popular culture.

Keywords

Adams; Communication; Contemporary; Dilbert; Organizational; Reflection; Rhetorical; Scott Adams

Controlled Subject

Mass media; Rhetoric; Industrial relations

File Format

pdf

File Size

3778.56 KB

Degree Grantor

University of Nevada, Las Vegas

Language

English

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