Award Date
Spring 2012
Degree Type
Professional Paper
Degree Name
Master of Science in Hotel Administration
Department
Hotel Administration
First Committee Member
Robert Woods, Chair
Number of Pages
20
Abstract
Statement of objective
The intent of this study is not to quantify how many hospitality businesses actively use social media, rather it is to explore the areas and functions these businesses use social media for, and understand how consumers perceive these new vehicles of communication. The study will bring out a consumer’s perspective of the advantages of social media over traditional marketing methods.
Keywords
Consumers — Attitudes; Consumers' preferences; Hospitality industry; Marketing; Social media
Disciplines
Advertising and Promotion Management | Hospitality Administration and Management | Technology and Innovation
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Seth, Gaurav, "Analyzing the Effects of Social Media on the Hospitality Industry" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1346.
http://dx.doi.org/10.34917/3252110
Rights
IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/
Included in
Advertising and Promotion Management Commons, Hospitality Administration and Management Commons, Technology and Innovation Commons