Award Date

Spring 2012

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Mehmet Erdem, Chair

Number of Pages

41

Abstract

Las Vegas offers unique experience to visitors through nonstop entertainment. New data collected primarily from office of travel and tourism industries (OTTI), international tourism administration under U.S.Department of Commerce (OTTI, 2011) suggested the international visitors now contributes more to Las Vegas’s bottom than ever before. Based on a report from Las Vegas Convention and Visitor Authority (LVCVA, 2011), visitation from China increased by 38% in 2010, and OTTI data projected Chinese visitors to the US would increase by 219 % by 2015. With the new loosen policy on foreign tourist Visas, more foreign tourists would boost the whole tourism industry in the United States. Providing better entertainment experience for affluent Chinese visitors, it would be a win-win for both parties. This paper reviewed the literatures on Chinese visitors’ profiles including their gaming attitude and behavior, potential gaming interests, and their learning style. By researching the literatures of Chinese learning style, this study would adopt the finding to apply the best instructional strategy and medium to educate the new Chinese casino players.

Keywords

Casinos; Chinese; Gamblers; Gambling – Study and teaching; International travel; Nevada – Las Vegas; Tourism; Tourists

Disciplines

Gaming and Casino Operations Management | Hospitality Administration and Management | Tourism and Travel

File Format

pdf

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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