Award Date
Fall 2012
Degree Type
Professional Paper
Degree Name
Master of Science in Hotel Administration
Department
Hotel Administration
First Committee Member
David Christianson, Chair
Number of Pages
31
Abstract
Designation as a United Nations Educational Scientific and Cultural Organization (UNESCO) World Heritage site has a significant impact on the tourism development and sustainability of a site, city, region or country. World Heritage sites bring a certain level of prestige and international recognition, but they also have an impact on the local communities as they impact day to day life and rituals of the residents. Several paradigms exist in evaluating the success of a UNESCO World Heritage site. This paper specifically examines how marketing strategies bolster sustainable tourism efforts.
Keywords
Heritage tourism; Sustainable tourism; Tourism; Tourism – Marketing; World Heritage areas
Disciplines
Marketing | Sustainability | Tourism and Travel
File Format
Degree Grantor
University of Nevada, Las Vegas
Language
English
Repository Citation
Sadiki, Fouad A., "Sustainable Tourism Marketing Strategies at UNESCO World Heritage Sites" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1477.
http://dx.doi.org/10.34917/3560430
Rights
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